MAP & MSRP

What does it mean?

MAP is the abbreviation for Manufacturers Advertised Price. MSRP is the abbreviation for Manufacturers Suggested Retail Price. Certain manufacturers require that the MAP or MSRP price of their products is the only price that can be advertised. The MAP or MSRP may not be the actual selling price. The actual selling price of these products can be obtained by calling our toll-free # 1-866-687-4112.